CONCEPT AND CREATIVE DIRECTION | Gonçalo Varanda

LANGUAGE | Portuguese 

 

DIRECTOR | Nuno Beato

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ART CONCEPT | Nuno Beato

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STORYBOARD | Nuno Beato

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PRODUCTION | Sardinha em Lata (Lampadacesa)

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COPY | Maria Madalena

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YEAR | 2013

 

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STORYLINE

 

SARDINHA EM LATA is a production house that went through a few changes in 2013. We thought the best way to communicate our new course would be through an advertising campaign created by ourselves.
The campaign involved restructuring the company graphics (including changes to our logo), contacting selected companies and key names in the business and audiovisual markets. The campaign featured an animated film and statements from Gonçalo Varanda (creative director), Nuno Beato (film director) and Rita Rio (executive producer) - all making part of Sardinha em Lata at the time.
The goal was to present Sardinha as a producer of ideas, capable of applying their knowledge to advertising and branding using all new platforms that were establishing in the market.
Much of the investment was centered on the animation spot, which we intended to be modern, captivating, unique and very cool.